"Hej hej Jonas!" : Selfies as reflexive project of the Self-Identity

As today’s most commonly used Self-portraits, this essay analyses the Selfie as a modern andvisual phenomenon which for its users contribute a reflexive project of the Self-Identity. Thepurpose of this paper was to systematical study specific features of the Selfie, according tovisual studies.Through the methods of semiotics, theory of sociology about the Self and theory about theSelfie phenomenon, the result shows that selfie users make use of biographical depictions – asposes next to elements – to revise and create new meanings, which is important for thereflexive project of the Self-Identity